Contact me
Or contact me individually
+43 6776 3000 398
office@elkewinkler.com
Or contact me individually
+43 6776 3000 398
office@elkewinkler.com
Need a quick, generic design for an invitation or a flyer? Sure, AI can spit that out in seconds.
Need a logo that looks fine but feels completely soulless? AI’s got you.
But if you want a brand identity that actually means something—
one that tells a story, connects with people, and sticks—well, that’s where AI falls flat.
Design isn’t just about slapping elements together. It’s about strategy, emotions, and storytelling.
AI can shuffle pixels around and regurgitate trends, but it doesn’t understand nuance,
brand psychology, or how to create something that resonates. I do.
I’m not against using AI—it’s a tool I work with regularly.
But there’s a big difference between using AI to work more effectively and making it work instead of you.
So if you just need something, AI might work. But if you need the right thing, that’s where I come in.
You can hire a cheaper freelancer. There are plenty out there.
But the real question is: do you want cheap or do you want good?
A lower price usually means someone, somewhere, is getting exploited—
either the designer isn’t getting fairly paid for their time,
or they’re rushing through projects just to make ends meet.
Many cheap designers rely on mass production, churning out generic designs as fast as possible,
with minimal real thought or personal investment.
You’re not getting a tailored, strategic design—you’re getting something that looks like design
but might not actually work for your brand.
Being self-employed isn’t just about clicking buttons and sending files.
It means covering software costs, business expenses, taxes, and—most importantly—time.
A well-thought-out design process isn’t instant.
It requires research, brainstorming, iteration, and real communication.
Unlike AI or mass-production freelancers, I don’t just throw random elements together—
I create something that actually fits you.At the end of the day, you’re not just paying for a design.
You’re paying for expertise, attention to detail, and a human connection that ensures
your brand is represented authentically.
You absolutely
I’m based in Innsbruck, Austria, but my work isn’t bound by location.
Connecting the world through design: I primarily take on remote contract work,
collaborating with clients from all over.
That said, if you're in Innsbruck and prefer direct collaboration, I’m happy to work locally as well!
I started out working mostly in the creative and social sectors,
designing for theaters, choirs, orchestras, and counseling centers
in the psychosocial field. The cultural scene where I live is deeply rooted.
But I’ve also worked with pharmaceutical companies, construction firms,
and the hospitality industry.I especially enjoy projects in areas that personally
interest me or where I have some background knowledge.
For example, since I’m currently training in psychotherapy, I have a deeper understanding
of that field, which helps me create more meaningful and effective designs for related clients.